What can we create together
International Congress of Arabic Publishing and Creative Industries (PCI)
28 April 2024
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Manarat Al Saadiyat, Abu Dhabi, UAE
Organized By
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Click HereAbout the Congress
The Congress aims to showcase the latest trends in publishing, highlighting the adaptation of books into other formats
The Congress is the first in the 
Arabic publishing world to facilitate conversation between publishers,
content creators, thought leaders, and
entrepreneurs from different platforms to learn how different media can thrive as the business of
storytelling evolves.
CONSCIOUS CONVERSATION 1
Panel
Speakers
Tracks
Instructors
Discover Our 2024 Program
Main Stage Panels
This headliner talk aims to reveal how the cultural and creative sector adds resilience and growth capacity to the economy, within the context of real-life examples of initiatives led by Abu Dhabi, driving its development as a cultural and creative hub, such as creating cultural districts, supporting local talent, and hosting global cultural events. The conversation explores the benefits of combining proven economic strategies with local cultural policies to drive sustainable development and economic diversification.
Moderator
When a novel undergoes film adaptation, it becomes a universal translation of the author's vision. This intricate process involves a myriad of talents, from the scriptwriters and directors to actors, cinematographers, sound teams, and music composers. Join us to unravel the secrets of navigating the multifaceted interplay of literature, cinematic collaborations, and avenues for showcasing and profiting from your film work. Speakers will shed light on a myriad of book to screen adaptations, among which is ‘The Blue Elephant’, director Marwan Hamed, actor Karim Abdel Aziz, and the author and screenwriter Ahmed Mourad.
This panel will explore the evolving landscape of content consumption as providers expand across multiple platforms often utilising recycled content from one major source. Delve into consumer preferences, questioning whether consumers are inclined to pay for broader access to various platforms or whether their primary demand is for increased content variety.
Panel Moderator
This panel will explore the value of the creator economy to the local economy and how to boost the creator economy by leveraging new value-creation opportunities through cross-sector and geographic collaborations and partnerships.
This panel explores how storytelling can be translated into interactive gaming experiences by examining the creative processes involved in adapting stories from diverse cultures into cross-border games. We will explore the dynamic intersection of storytelling and gaming, and the exportation and sharing of local cultures through compelling and stimulating games that reach global and universal audiences.
Panel Moderator
Edward Nawotka
Consultant in the global publishing and content industries; Bookselling and International Editor, Publishers Weekly
Read Bio
This panel goes beyond exploring the latest technological advancements in publishing, and delves into their profound societal impact as we explore the intersection of technology and society. Experts in the field will provide insights into how these advancements not only shape the creative processes and future of publishing but also influence our collective experience, addressing the broader implications of technology on human connection and well-being.
Panel Moderator
Explore creative and immersive strategies for fostering love for reading in the next generation using a panel that focuses on engaging content in Arabic. Join experts and thought leaders as they discuss transformative approaches to ignite passion for literature among young readers and to enhance the cultural significance of Arabic storytelling.
Tracks
This session highlights the art of drawing characters in inspiring stories through innovative interactive channels and transforming written content into captivating animation. Participants will learn from animation experts how to develop content that is consistent with marketing objectives, thus contributing to the promotion of Arabic content.
This session will delve into the world of visual storytelling, exploring the impact of comics on Arabic language promotion. The discussion will navigate the intricate blend of art and narrative in comics, shedding light on how this dynamic medium becomes a catalyst for promoting and preserving the richness of the Arabic language. We will unravel the unique ability of comics to transcend linguistic barriers and engage diverse audiences.
This immersive experience unveils strategies and insider insights to craft compelling content tailored to platforms, audiences, and brand identity. Participants will delve into content strategy mastery, visual storytelling, audience connection, platform-specific optimization, effective copywriting, and analytics interpretation. This game-changing masterclass is a must for social media managers, content creators, digital marketers, and publishers aiming to master the art of creating engaging and impactful content for the digital age.
Presented byRoya Academy for Media Training
This session will explore the evolution of storytelling and how content is going to be consumed across games, music, film and immersive technologies, featuring current case studies/companies disrupting this space and that of content publishing. The session will also cover how successful IP moves across from books, films, games, through to immersive technologies such as VR, AR, MR, and XR.
In this session, we will share key data on publishing and retail trends, with a focus on book markets around the world and trends we see in those markets, and how this correlates to local trends and predictions in key areas of growth. The insights provided aim to assist publishers and retailers in learning from industry trends, including market demands, consumer behaviour, and emerging technologies to effectively grow their sales.
Dive into the dynamic realm of audio publishing and podcasting as this panel unravels the transformative impact of sound in storytelling. Explore the evolving landscape of digital audio content, the growing influence of podcasts, and how creators leverage this medium to captivate audiences, ushering in a new era of narrative consumption.
This is a unique opportunity to learn more about the funding opportunities provided by the Abu Dhabi Language Centre. As academics and publishers, you can discover how these grants can support your creative and academic endeavours and elevate your writing and publishing to the next level.
Presented byAbu Dhabi Language Centre
Nour Diar Bakerli
Acting Publishing Programmes Section Head, Abu Dhabi Arabic Language Centre
Read BioThis workshop will guide you through the essentials of creating your own home studio tailored for podcasters, social media content creators, video makers, animators, and more. Discover the key elements necessary to set up a functional and professional space, including equipment recommendations, soundproofing techniques, and lighting setups. Our experts will share insights on optimizing your home studio and empowering you to produce high-quality content from the comfort of your own space.
Presented byRoya Academy for Media Training
This training session will provide you with unmatched guidance on how to develop your digital reporting skills using Google tools and resources , such as “Pinpoint”, the search tool that facilitates exploring and analysing thousands of documents, and in addition to learning advanced techniques on familiar tools like Google Maps and Google Trends. Stay ahead of the curve with valuable knowledge on how to identify, verify and tell engaging stories, faster.
Presented byGoogle News Initiative
A dynamic and informative session designed to explore the intersection of artificial intelligence and the crucial task of fact-checking in contemporary media landscape.
Presented byMajarra / Fortune Arabia
This youth circle, hosted by Unipreneur, will feature guest speakers from the Federal Youth Authority who will facilitate an interactive discussion with Arab youth to help them harvest key learnings from the Congress. The Federal Youth Authority will share their methodology in investing in youth to serve the UAE and build the future, while also listening to youth ideas on promoting the Arabic language and their aspirations to be active citizens in shaping this promising future.
Experiment with new ways to visualize stories using new content formats, data, and more. This training session will guide you on how to utilize Google tools to tell stories digitally, such as maximizing the benefits from using YouTube and YouTube shorts; using YouTube Podcast facilities; and visualizing data comparisons using Google Data GIF Maker; in addition to creating fascinating videos using Google Earth Studio.
Presented byGoogle News Initiative
Ahmed Murad, the brilliant storyteller behind the script of the iconic film "Blue Elephant 1&2," invites you into the inner workings of his creative process, sharing invaluable insights on the art of screenwriting for cinema. Delve into the intricacies of crafting compelling characters, building immersive worlds, and developing captivating narratives that resonate with audiences. Learn the secrets of translating ideas from the mind to the screen, explore the nuances of storytelling techniques, and understand the unique challenges and triumphs of the film industry. Whether you're an aspiring screenwriter, filmmaker, or simply passionate about the magic of storytelling, this masterclass is your opportunity to gain first-hand knowledge from a maestro in cinematic scriptwriting.
The Congress PCI tracks will conclude with the Youth Awards, where youth have been invited to create innovative solutions on how we can leverage creativity and technology to inspire Arabic students to learn more. The most innovative solutions will be shortlisted, with the top 10 invited to pitch on stage for awards and prizes, along with the opportunity to develop their solution and present at next year's Congress.
In partnership with Unipreneur
Further Reading
