Educational entertainment has been using media content to support learning since the mid-twentieth century. How successful is edutainment in promoting education among young people? Does it improve the quality of learning, or does it simply provide a superficial form of engagement? How can educators and content creators ensure that edutainment supports learning outcomes?

Numerous digital platforms offer podcasts and audiobooks, catering to listeners’ growing interest in spoken word audio entertainment. Recently, a few music streaming platforms as well expanded their product lines to include audiobooks and podcasts. Can this one-stop-shop model for audio content give Arabic publishing the boost it needs to increase interest in reading? What kind of innovation is required to support authors and publishers tapping into this new demand?

The language barrier poses a fundamental challenge to the global expansion of Arabic content in both traditional and digital formats, making translation and localization of paramount importance when exporting media. What role translation and localization play to import international content to the Arab audience, and to make Arabic content more accessible to global audiences while ensuring that the content remains true to its cultural roots and linguistic specificities?